A Pioneering Spirit

In the early days of snowboarding, the sport was more of a renegade activity than a legitimate industry. Most ski resorts turned their noses up at snowboarders, unwilling to take a chance on what many viewed as a fleeting trend. Brighton, however, saw the potential and embraced snowboarding with open arms. This bold move didn’t just welcome snowboarders; it set the stage for the sport’s explosive growth.

By creating an environment where snowboarding was celebrated rather than shunned, Brighton became a model for other resorts around the world. Within just a few years, ski areas everywhere—from major vacation destinations to local hills with artificial snow—were following Brighton’s example. They borrowed from Brighton’s approach, adopting policies and practices that made snowboarding accessible to millions of riders.

Watch the 5-episode series exploring the resort’s impact. Each episode captures the essence of Brighton’s pioneering spirit and its enduring legacy, offering an inside look at what makes this place truly special.