Surfing is more than just a sport or a pastime—it’s a powerful economic engine for many coastal communities. The emerging field of “surfonomics” seeks to quantify the economic value of surfing and surf breaks, offering a compelling argument for their preservation. Drawing on ideas from the acclaimed book “Sustainable Stoke,” this article explores how surfonomics is shaping the future of sustainable surfing and coastal management.

What is Surfonomics?

Surfonomics is the study of the economic impact of surfing on local and regional economies. It involves measuring the value of waves, surf breaks, and the broader surfing ecosystem. By assessing factors such as tourism spending, property values, and job creation attributable to surfing, surfonomics provides tangible data to support the protection of coastal resources.

How Surfonomics Works

Researchers gather data on:

• The number of visitors drawn by specific surf spots

• Local business revenues linked to surf tourism

• Real estate price premiums for properties near quality surf breaks

• Employment generated by surf-related activities

Using these metrics, surfonomics can estimate the annual economic contribution of a surf break. For example, studies cited in “Sustainable Stoke” have shown that iconic surf spots can generate millions of dollars each year for their host communities.

The Positive Impact of Surfing Culture on Places

Beyond its economic contributions, surfing culture has a transformative effect on the places where it thrives. Coastal towns with vibrant surf cultures often experience a unique blend of economic, social, and environmental benefits. Local businesses—such as cafes, surf shops, and accommodations—flourish thanks to visiting surfers and enthusiasts. The presence of a strong surf community fosters social cohesion, artistic expression, and a sense of pride among residents.

Moreover, the values inherent in surfing—respect for the ocean, connection to nature, and a spirit of inclusion—often translate into broader environmental stewardship and community well-being. These positive impacts make it even more crucial to protect surf breaks. When surf spots are preserved, so too are the livelihoods, cultures, and unique identities of coastal communities. Threats like coastal development, pollution, and climate change endanger not only the waves themselves but also the benefits that ripple through local societies. Protecting surf breaks ensures that these positive influences endure for future generations.

Sustainable Surfing: Beyond the Numbers

While surfonomics provides the economic rationale, “Sustainable Stoke” reminds us that the true value of surfing transcends money. Surfing supports physical and mental health, community identity, and environmental stewardship. Sustainable surfing practices ensure that future generations can enjoy the same stoke and benefits that today’s surfers experience.